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Feb26
The Job Fair: Part 2
Speaking of sourcing candidates, there is a lot to be gained in terms of conducting job fairs as I have discussed in my previous blog post entitled Conducting Job/Career Fairs: The Basics. There are different types of job fair and just joining each of which would not be enough to gain the "return of investment" in recruiting.

This means that in order to have more, you have to have a lot more invested. There are different factors which you could focus on, this could be the location, preparation materials, and other related materials. This topic was discussed by Kenneth Gaffey and suggested some strategy in terms of having a better outcome in job fairs.

Some of his suggestions includes the presentation of the company on the day of the job fair. Here are some highlights:
  • Don't use the table as a wall between you and the candidates. Push it back against the back of your booth. Put your display on top of it and have a small table running along the side of the booth to hold brochures, give-away items and materials you want to be available to candidates. The information you do not want the candidates to see should be to the rear of the booth.
  • Don't sit in the chairs provided by the vendor. Ask that the chairs be removed. If you are tired, take a break.
  • Don't talk and gossip among yourselves while standing in the booth. Nobody likes to interrupt conversations and many candidates will see your lack of interest as a sign of rudeness or apathy towards recruiting. Make eye contact, smile, nod your head to candidates as they pass. Be prepared to hand them recruiting materials. Look like you are "in the game."
  • Don't catch up on work in your booth.

Personally, I consider his suggestions as my personal guideline. Do you find it useful as well?

 

Image source: Stockxpert 


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