Fellow KMM blogger, MarketingBlurb blabbed this tidbit of news about Nike making shoes and apparel designed to work with the Apple's iPod 
(via Reuters & Yahoo News).
Using a Nike+iPod Sports Kit, expected to retail for about $29, consumers will be able to access time, distance, pace and calories burned through the earphones of a nano version of the iPod via a sensor in the insole of special shoes that communicate with the digital music player.
Some may think this is odd or just insane, but the beauty here is under the surface: It's not that Nike is competing with iPod, but complementing it.
"We share the same types of consumers," said Trevor Edwards, Nike's vice president of global brand management, who said more than half of nano users already use the device while running. "We know that these two brands work really well together."
In your recruitment strategy, think about what is similar, not the same, about the people you're trying to hire. There is no formula for perfect people. You can't follow a superstar employee around and find two or three other superstar employees. They don't travel in packs--although they will cross paths.
The problem is, you won't recognize them if you're looking for what's the same about two people. You likely will recognize a potential superstar if you look for what's similar, though.
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