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It is phenomenal advice. I tend to think that keeping score in any relationship--you and a spouse, you and a coworker, you and a company--is simply a way to justify a negative conclusion that either you've already come to, or that you habitually try to come to with everybody. Nobody keeps score as a mechanism to make things better.

I like the lovecat allusion, but I'm going to bring up a different author: It's like Stephen Covey says, interactions need to be transformational, not transactional.

I agree with you, Max. More than anything else, I hate walking out of a meeting feeling 'used', as if I was the inside joke nobody told me about.

In my job, I do a lot of what people call 'sales'. Personally, I don't care much for 'sales', but I do like when people like me, and when I can do something for them that nobody else can/would do.

That, I've found, has made all the difference in my personal measure of success.