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Seth Godin notes that companies really focused on their customers are so passionate about it, they let the customer tell them what to do:

It might be more than just semantics. Disney Destinations Marketing has a new department:

Customer Managed Relationships

Here's the quote from them that Tim shared with me, "CMR is our version of CRM - just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them."