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May 5
CRM is dead
Seth Godin notes that companies really focused on their customers are so passionate about it, they let the customer tell them what to do:

It might be more than just semantics. Disney Destinations Marketing has a new department:

Customer Managed Relationships

Here's the quote from them that Tim shared with me, "CMR is our version of CRM - just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them."


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» The ACLU, CRM, and CRAP from Marketing Headhunter.com
I'm doing a search for a multichannel retailer who seeks a new Director of CRM. For those of you who don't know, CRM stands for customer relationship management, and it's essentially a companywide database marketing initiative that allows a business [Read More]

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