
It might be more than just semantics. Disney Destinations Marketing has a new department:
Customer Managed Relationships
Here's the quote from them that Tim shared with me, "CMR is our version of CRM - just a slight nuance regarding our philosophy that our guests invite us into their lives and ultimately manage our presence/relationship with them."








» The ACLU, CRM, and CRAP from Marketing Headhunter.com
I'm doing a search for a multichannel retailer who seeks a new Director of CRM. For those of you who don't know, CRM stands for customer relationship management, and it's essentially a companywide database marketing initiative that allows a business [Read More]
Tracked on: June 7, 2006 1:51 PM | Permalink to Trackback