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Apr 5
Losing Your Customers 101

I just received a phone call from a certain cell phone company of which I am a customer.  I don't know what's wrong, but I trust this company that they wouldn't solicit me unnecessarily.  So, I answered the phone, curious, only to be greeted by a cheerful, although recorded message:

Please wait.  A representative will be with you shortly....

I would normally have hung up right then, but I paused, just in case.  I heard a click, and expected to be connected to a human being, only to hear:

We're sorry.  Your wait time is longer than expected.  Please do not hang up.  We will be wi--

That's as far as it got.  If I could have transferred them to my voicemail, I would have, and let their machine talk to my machine all afternoon.

Here's all I have to say to this company, and everyone else hoping to get dollars out of my pocketbook:

If you want my time and attention, give me some of yours.

If you're calling me on your terms (i.e. when you choose to), I expect to converse with you on my terms (i.e. in a manner which does not interrupt my day, or cause me undue irritation).  Putting me on hold after calling me shows me very little to no respect at all.

Show me the love and I will be your customer FOR LIFE.

Right now, I am seeing how much your competitors will pay me to switch....

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1 Comments/Trackbacks




I found this interesting blog post that says:

Verizon is the top of the heap for customer service, according to VocaLabs (www.vocalabs.com).

Now...I'm a Verizon customer. And if that's the best customer service there is to be had in the wireless arena, I'm terrified. What do the OTHER providers do to rank below Verizon...beat their customers with rusty medieval weaponry?

TES


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