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(I have never pretended that I am not a geek.  So, bear with me or just keep scrolling)

Blake Snow talks about link building versus SEO in driving traffic to your website. This means, instead of spending all your time grooming your own website to attract search engine traffic, spend some (or more) of your time making sure other websites  are linking back to you.

The point is, search engines 'learn' how relevant a website is, partly (and powerfully) by what other people are saying about them.

Um, Relevance?

Yeah, I know.  Here me out on this one.

So here you are, trying to recruit and you're wondering why nobody's listening to your pretty job postings and exceptionally detailed job descriptions.

Maybe it's not your stuff that has a problem--maybe it's just that nobody's talking about your stuff.

Take a page from the Internet Marketer's Handbook here.  How can you get people talking about you in enough locations, and enough places, and enough times that good, talented people keep "bumping into" references about you.

If enough people are talking about you, it won't matter too much what you say as long as its consistent... just make sure you can keep the doors open wide enough to handle all the incoming applicants.