Quick: name a soda/soft-drink company: _____________________
Which one did you name?
Chances are, the company:
- Had products placed in 2 of the last 3 movies you watched in a theatre.
- Sold their product in the lobby of that theatre.
- If you really like the movie, you'll see those placements again when you rent it.
- You saw people drinking this product at least once on TV last night.
- On your way to work today, 2-3 advertisements contained references to this product.
- As an incredible marketing coup, other companies freely/openly make references to how you can buy their products at their store.
- Vending machines with their product in it caught the corner of your eye at least once a day last week.
Do you see a pattern here?
Is it a coincidence that the top soft-drink company in the world also spends more on marketing than anybody else?
Take Home Questions:
- What are you doing to be sure that excellent people think of YOUR company first when they're ready to make a move?
- Could changing jobs actually be an impulse-buy?
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I think you have done such a nice with your blog. Best of luck to ya TajaC
Posted by: TajaC | April 26, 2006 7:09 PM | Permalink to Comment