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Quick: name a soda/soft-drink company: _____________________

Which one did you name? 

Chances are, the company:

• Had products placed in 2 of the last 3 movies you watched in a theatre.
• Sold their product in the lobby of that theatre.
• If you really like the movie, you'll see those placements again when you rent it.
• You saw people drinking this product at least once on TV last night.
• On your way to work today, 2-3 advertisements contained references to this product. 
• As an incredible marketing coup, other companies freely/openly make references to how you can buy their products at their store.
• Vending machines with their product in it caught the corner of your eye at least once a day last week.

Do you see a pattern here?

Is it a coincidence that the top soft-drink company in the world also spends more on marketing than anybody else?

Take Home Questions:

1. What are you doing to be sure that excellent people think of YOUR company first when they're ready to make a move?
2. Could changing jobs actually be an impulse-buy?