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Joshua Steimle, a web entrepreneur in Utah has an interesting page on his blog for referrals, subtitled: "People & Businesses I Trust."

I'm hoping this is a trend that will catch on with other bloggers, because I think it could be helpful to a lot of people, and I don't just mean those who need the business, but those who are looking for people and businesses they can trust. Here's my list of people and companies I trust for various types of services.

Very cool idea.  I quickly scanned the list for his favorite recruiter (nudge, nudge; wink, wink) and though he had none on there--at least it wasn't a competitor!

For me, I would absolutely take this recommendation in-mind as I consider patronizing an establisment.  Interestingly, I don't know Joshua well, but since I believe his information is unbiased, it appeals to me.

How can companies make it easier for people like Joshua to 'refer' them in such a manner? 

Affiliate networking is too complicated and carries an "oh-you're-trying-to-make-money-off-me" stigma.  At the end of the day, it should be wicked easy to simply cast your vote about a company and have it appear somewhere.

... I know this is what Judy's Book is doing (though it's not quite catching on in Utah yet)