There are many people jumping on the blogging bandwagon these days, and I don't have any problem with that as long as the motives are this side of greedy.
So-called "Blogging for Benjamins" (I can still hear Joseph Jaffe saying this with his unique accent from the Across the Sound podcast a few months back) shouldn't be the goal when you're trying to contribute meaningfully to the online recruiting conversation.
Jim Durbin of BrandStorming recently blogged this at recruiting.com, and mentions how, if you're looking to blog about recruiting, writing about your local recruiting-sphere may be the best way to contribute meaninfully. He says (emphasis added):
In my humble opinion, the greatest possibilities for success lie in the local arena. Your local area has need of the ideas and the resources uncovered by the national recruiting blogosphere. Chances are, if you've been reading the RSS feed on the right for even a month, you have a better grasp of what's coming down the pike than your friends and competitors still tied to VMS job requisitions and resumes downloaded from huge job boards.
So now's the time to take that information and begin applying it. And I want to hear about your successes and your failures. The future of recruiting lies in the ability to quickly form alliances and partnerships that enhance the number of hires/placements we generate. You want to be recognized as a local thought leader (that's why you started blogging, wasn't it?).
I agree.
For many months, I blogged at Utah Tech Jobs, a blog obviously designed for the Utah recruiting audience, job-seekers and hiring-managers.
The most-interesting part of that blog was that, while my blogs were read very frequently, and I still enjoy a lot of traffic to the site, I was dismayed somewhat by the lack of "national" attention I received in the recruit-o-sphere of blogging.
This blog changed that focus, but has still caused me to have growing pains and almost a sensation that my feet aren't quite touching the ground when it comes to sharing relevant, useful, valuable information for my clients and consultants, which would hopefully translate to useful information for you, your clients, and your consultants.
How am I doing?
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