In your recruiting efforts, do you know who your candidate pool really is? Do you know what they worry about? What they get excited about? Do you care?
You should ...but only if you want to be successful in your recruiting.
I see many managers get completely blindsided at-times because they use their own, personal belief structure and compass to define what is important to the staff they hire. This is very dangerous ground to walk on.
Enter Generation Y.
They really don't care about your many years of dedicated corporate service (They're wondering what's hiding in your past that's keeping you from getting a better job). That watch you have isn't really that exciting to them (a watch? Seriously? And this is supposed to be a reward?). They really aren't interested in water-cooler conversation, and, yes, the screensaver of your puppy is actually lame after-all.
They have a life to live and they have passions to explore. Learn to harness them (hint: that doesn't mean to shut them down--it means to channel them) They have a voice, and they're ready for the whole world to hear it.
With or without you.
Seth Godin reminds us of this with this poignant jab that the world is moving on, and Gen Y doesn't care if you know it or not (minor edit added):
Tell me again why Kelly and her bazillion friends are going to be [working at your company] any time soon?
Check out Pomme & Kelly and how they feel about RESPECT at Google Idol. If you're reading this after the voting is over on March 25th, then go here for the video.
You go, girls.
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