If you are in the business of mailing print catalogs, watch your back. Over the last few years, a number of leading print catalog merchants watched online sales cross the 50% of sales threshold. Others concede that online catalog sales will overtake traditional print catalog sales this year or next. Well, Disney has decided not to wait for the inevitable. They are abandoning print catalogs all together as a result of their surging online success.If your company is still posting job ads in the newspaper, expecting superstars to find you, you've seriously got another think coming.
The first step I recommend is to get your corporate website publishing jobs in a simple, easy way. Personally, I would ask your IT department to set you up with a tool allowing you to post and remove jobs simply and without a lot of fanfare. Building the job-post section around something like Wordpress or blogger is a perfectly easy example (free!).
Second, make sure your jobs section is Search Engine Optimized (SEO). An easy way to do this is to check the following items:
- Is the job's section of your website a link from your homepage?
- Is there a text link that gets you there (not an image link or a drop-down menu)?
- Can you browse all jobs through links (not just by searching)?
Next, ask your IT department to go to Google, yahoo, etc, as well as indeed.com and simplyhired.com and make sure you are in their index of jobs to spider.
Finally, prune and manicure your job listings like the chrome on your very first sportscar. People hate dead job postings more than they hate dead-end jobs. A bad experience with your job-board interface will leave a bad taste in the mouths of excellent candidates you'll never, ever hear from.
Some other resources:
- Free Boards:
- Craig's List
- Google Base
- America's Job Bank
- The Ladders -- ($100K/yr jobs only. Free to post)
- Paid Boards:
- Career Builder
- Monster
- Dice (for IT and Engineering)
- Yahoo Hot Jobs
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